Fly Racing

Fly by the seat of your pants

client

Fly Racing

project

branding

“Racing is Life.
Anything before or after is just waiting.”
-Steve McQueen

How we did it

We brought the fashion industry to dirt bikes. When we first went to present to the client in Boise in 2005, we knew we had something special in our hands. Open any motocross magazine from the last 10 years and you can see the influence our work had on their industry.

product photography for fly racing boots products
product photography for fly clothing