Ski Mount Rose

It was the worst of times,
it was the best of times.

client

Ski Mt. Rose

project

video

“The mountains are calling,
I must go.”
- John Muir

How we did it

If you want to ruin someone’s day, just plant one image in mind: 2008. That’s the year that life officially sucked. Stock portfolios were shot, pockets plunged, jobs were lost and home prices were in free fall. Not a good time to advertise, right? Wrong. While many might consider skiing to be a luxury, we positioned it as a value that we couldn’t live without, even while rest of our world was in shock. We took a small budget and delivered a big idea. The season pass sales campaign we created went beyond the task and beyond the client’s wildest dreams, lifting pass sales by more than 10 percent over the previous season.