Thompson Garage Doors

Tough doors, easy people.

Thompson Garage Doors

Tough doors, easy people.

client

Thompson Garage Doors

project

Web Development

"Working with RhinoHub checks all the boxes: they have great follow-through, can back up their service offerings, and have the knowledge and wherewithal to confidently navigate the digital landscape. Highly recommend!

- John Sutton | Thompson Doors

A residential and commercial
garage door company with heart.

UX/UI Design
Frontend/Backend Development
Content Strategy
SEO
Art Direction

Challenge

The world of garage doors may not be the sexiest but think about how many people need an expert. That’s right, everyone with a garage. Thompson Garage Doors are experts in their industry and their strong reputation in our community proves it. They just needed a website that made sense and a little help protecting their brand.

Thompson’s digital presence was outdated, the user pathway was incohesive, and the content didn’t accurately reflect the people behind the brand- because the people at Thompson are what’s kept them going since 1957. So, we went down the path to build a website that told a story about customer relationships and the personal touch they give to the cold, industrial world of overhead garage doors.

What goes up,
must come down.

Approach

A website that sees a lot of traffic has to be easy to use. That’s why we took a simple approach to design a site with well-organized services and product representation using icons and animation. And like most essential services, Thompson Garage Doors had to be found easily when someone went to Google requesting help with a broken garage door. That meant some intense focus on SEO.

Taking a brand known for its tough industrial services and putting a playful, lighthearted touch and voice to a website wasn’t going to be easy. The Rhinos were up for the challenge.

Everyone could use a door to walk through.

Results

RhinoHub created a website for Thompson Garage Doors that spoke to their various services, product brands, and geographic areas they work in, which led to a lot of organization! When it came to actually getting results, Thompson saw a huge jump in conversions which everyone was excited about. By creating a dynamic digital platform that tells a story, we ushered Thompson into a new era. The website was built to look good and function on all devices including desktop, tablet, and mobile. With easy calls to action that made sense, we helped a Thompson customer get what they needed, and fast. Whether their garage door was broken or they were building a new house and needed an architect, help was only a button away.

88.4%

increase in new users

53.7%

of users from organic search

Scroll to Top