Experts in Construction and Industrial Marketing? We Like to Think So
Construction and Industrial Marketing
It’s a great time to be in the construction business or manufacturing industry in Reno and the surrounding communities. As our city changes before our eyes, being prepared and anticipating growth means paying attention to your online presence.
It’s naive to think that traditional marketing tactics are enough to drive your business forward in 2019. The days of paying for a spot in Yellow Pages, hoping for business via word-of-mouth, and cold-calling to sign new clients are just about over. The construction and manufacturing industry is competitive and that means your business needs to stay relevant. So what’s the best way to do that? By not letting your digital marketing efforts take a backseat.
Whether your company is B2B (Business-to-Business) or B2C (Business-to-Consumer), we can help create new leads to eventually drive more sales and revenue by establishing a robust inbound marketing strategy. A stellar plan with equally stellar results could mean the difference between failure and success!
What We Do
Here at RhinoHub, we have experience working with construction and residential development companies in the Reno/Sparks area, the Tahoe Basin, and beyond. We have also worked with many different manufacturing and industrial businesses from garage door companies to pizza stove manufacturers.
Industrial goods and services are unique “products” but you are still selling something which entails the same online marketing tactics.
Here’s how we can help:
What does your website look like? Are you stuck in the early 2000s? Is it optimized for mobile devices? A lot is riding on a quality website nowadays. Not only does it have to tell your customers who you are and what you do, but it also needs to be fast, technically-sound, and user-friendly. A modern website that is constantly updated will help your company rank in the search engine result pages (SERPs) which means customers can find you easier!
There’s a lot that goes into a successful business. You can spend all your time and efforts into web design, customer service and client relationships, and office space, but at the end of the day, if your branding is sub-par, everything falls flat.
Logos, colors, typography, and design are just as important as everything else in your company. The way you present your business to the world can mean the difference between the phone ringing and an empty schedule. Brand awareness is key to get potential clients to pay attention, and luckily for you, that’s one of our specialties.
Furthermore, we also provide creative services like photography and videography. When it comes to brand recognition, you want all the beautiful visuals you can imagine.
One of the hardest things for businesses in this saturated digital landscape is the ability to be found online. That’s why having a team dedicated to your search engine optimization (SEO) and search engine marketing (SEM) efforts can help. We know this industry and can keep tabs on ever-evolving digital trends so you can focus on your business.
Whether you want to focus your marketing dollars on organic search or paid search (pay-per-click/PPC) via Google Ads, we can help you get to where you want to go.
You may think that because you are in the construction industry or you produce something as industrial as piping, you don’t need a social media presence. Not only does social media help you stay connected with your customers, it also helps your SEO ranking.
The internet is a hyper-connected place and search engine ranking is based on a lot of things including, you guessed it, social media. The more places your business “lives” online, the higher your ranking will be. Higher rankings means your business will be higher up in the search engine results pages (SERPS) when potential customers want to find your service or product through Google search or any other engine.
From Facebook, Twitter, and Instagram to Yelp, LinkedIn, and Google My Business, we can help with social media marketing.
A blog is another facet of a holistic marketing strategy that is often overlooked. Producing quality content in a blog not only shows customers that you are staying relevant and connected but again, also helps your online ranking.
By blogging about terms or keywords that potential customers are already looking for, you are giving search engines another reason to present your company’s website to the user. Consistently producing content means you are updating your site, communicating with your customers, and staying relevant in your industry. Search engines like Google take all that into account!
Furthermore, having an updated blog can help build out many other parts of your business including your social media strategy and email marketing efforts.
How We Work
First, we start with a clear marketing plan. Every business is unique so every business may need something different. We will establish what you need most whether that’s traditional marketing services like print materials and card mailers to redoing your company website or focusing on digital marketing efforts.
Next, we will give you estimates on individual projects and on continuous support including updating SEO strategies, supplying web support, managing your business’s social media, and helping with blog content.
Finally, we are constantly in touch with our clients through monthly reporting. We never withhold any information and are always transparent with your company’s platforms. As industrial and construction marketers, we are here to provide marketing services, both digital and traditional, in order to drive lead generation and improve company reputation.
Check out some of our successful marketing campaigns and case studies here:
RhinoHub | Construction Marketing | Industrial Marketing
As a seasoned marketing agency, we are familiar with the frustrations in the construction and industrial business. The issues your business faces are unique and we can help you solve them. Whether you struggle with inbound marketing efforts, digital presence, branding or even a company name, RhinoHub can help.
Reach out today to see what we can do to get your company some new business via qualified leads.