Project Description

the story

When we started this project, the client told us: “If you’re not from Texas, you ain’t shit.” That’s how most people in the cutting horse industry feel. That’s why it was our job to showcase the history, beauty and innovation of the ranch and make people forget that it’s in the middle of Reno, Nevada. They do ranching.

Courage is being scared to death… and saddling up anyway.

— John Wayne